Luxury Hasn’t Lost Its Value. Expectations Have Changed.
Why thoughtful design, market understanding, and strategic investment matter more than ever in luxury multifamily development. The Business of Luxury Is Changing Luxury has always been about creating something exceptional. But in today’s development environment, exceptional has to mean more than expensive. Higher development costs, financing pressures, changing consumer expectations, and increased competition are forcing […]
The Value of the Right Partner
Why experience, perspective, and collaboration matter long before a project takes shape. Great Projects Are Built on More Than Great Ideas Every development begins with a vision. But between that initial concept and a successful property are hundreds of decisions that influence cost, character, market position, functionality, and long-term performance. Developers, owners, investors, architects, contractors, […]
In Multifamily, The Right Partner Changes the Outcome
Multifamily has always been about more than building units, but in today’s market, every decision carries more weight. Construction costs, financing, renter expectations, competition and long-term operating performance all have to be considered at once. The challenge is not simply creating a property that looks good or leases well on opening day. It is creating […]
Today’s development environment is forcing a harder look at every dollar.
Higher financing costs, construction costs, and operating pressures mean design decisions can no longer be made in isolation. Every choice has to support the bigger picture: marketability, durability, resident experience, brand value, and long-term performance. That doesn’t mean cutting back on design. It means designing smarter. The strongest projects balance aesthetics with economics. They invest […]
Luxe Living Is No Longer About More
Luxury used to be easy to recognize. It was the dramatic lobby. The oversized amenity deck. The high-gloss finishes. The long list of features designed to make a strong first impression. Those things still have a place. But today’s renter is looking for something more personal than spectacle. They are not only asking, “Does this […]
Beautiful spaces matter. But in multifamily design, beauty alone is not enough.
The most successful properties are shaped around how people actually live, move, connect, work, recharge, and spend their time. That is why programming is such an important part of the design process. Before finishes are selected or furniture is placed, there has to be a clear understanding of what each space needs to do, who […]
For developers and owners, the conversation around affordable living is changing.
Across the country, demand continues to outpace supply, development costs remain under pressure, and communities are looking for more attainable living options. At the same time, owners and developers must create properties that are financially viable, operationally efficient, competitive, and built to perform for the long term. That makes affordable living more than a response […]
How Design Impacts Everyday Life
Design is often judged by how a space looks. But its real value is felt in how a space helps people live. The places we move through every day influence our routines, mood, focus, comfort, and sense of belonging. A well-designed home can make mornings feel smoother. A thoughtfully planned lobby can make coming home […]
Chicago’s Next Multifamily Moment Is About More Than Buildings
Chicago has always been a city that knows how to evolve. From historic neighborhoods and classic architecture to riverfront towers, adaptive reuse, mixed-use districts, and new residential communities, the city continues to change with the way people live, work, gather, and move through their day. That evolution is especially clear in multifamily and mixed-use development. […]
Designing for the Next 20 Years
Much of the built environment is designed with a focus on immediate impact. Buildings are shaped by current trends, current expectations, and the desire to create a strong first impression at the moment of opening. While this approach can generate short-term success, it does not fully address the reality that these assets are expected to […]
2026 NJBA Sales & Marketing Awards Winner
We’re proud to share that our team served as the Interior Designers on an award-winning project at the 2026 NJBA Sales & Marketing (SAM) Awards Best Interior Merchandising for a Common Space The Raye by Vermella Developer: Russo Development This recognition highlights the impact of thoughtfully designed shared spaces in shaping the resident experience. We’re […]
Why Interiors Should Lead Architecture
The conventional development process has long followed a linear structure in which architecture establishes the framework and interiors are introduced to shape the experience within it. While this model provides a clear sequence of execution, it does not fully reflect how buildings are actually experienced by those who live within them. Residents do not engage […]
Parkside at Westfield has officially launched leasing
ROI New Jersey | March 20, 2025 Parkside at Westfield, a new 162-unit luxury rental community located at 524 Springfield Avenue in Westfield, New Jersey, has officially launched leasing, according to ROI-NJ. Developed through a joint venture between Premier Development and Garden Communities, the three-story complex features upscale one to three-bedroom residences with elevator access […]
Vango Development Secures Approvals for New Luxury Rental in Downtown Rutherford
The Paramus Post | September 22 2021 Feature – Vango Development (2009) The article details Vango Development’s approval to build a second mixed-use building at 118 Park Avenue in Rutherford, New Jersey, expanding their successful “The Parker” rental project. Merchandised by The Childs Dreyfus Group, the highlights all the amenities the building will feature. Located […]
Builder Magazine spotlights Childs Dreyfus Group
Builder Magazine | Firms | August 1, 2025 The Builder Online listing highlights Childs Dreyfus Group as an experienced, full-service design team poised to handle large-scale development projects. The profile emphasizes CDG’s focus on delivering high-quality living spaces and functional design, encouraging potential clients to engage with them for future developments READ THE ARTICLE >
Wood Partners officially broke ground on Alta French Hill
Wood Partners | July 31, 2025 Alta French Hill – Marlborough, MA Wood Partners officially broke ground on Alta French Hill in Marlborough, MA which is a luxury 276-unit apartment development with one to three bedroom layouts and upscale finishes. The community will include amenities such as a fitness center, lounges, courtyards with a pool […]
urdesignmag Highlights The Childs Dreyfus Group
Architecture | July 13, 2019 The Childs Dreyfus Group Brings Unique Style & Function to Chicago Developments The Childs Dreyfus Group (CDG)is an integrated architecture/interior design company located in Chicago with the capability to create exciting, modern spaces for single family, multifamily, student housing, and commercial properties. Guiding the future in architecture and innovative interior design features, […]
As Seen In Forbes, Fortune & Entrepreneur: Interior Architecture —where vision shapes spaces
As Seen In Forbes, Fortune & Entrepreneur THE FUTURE OF DEVELOPMENT THROUGH DESIGN Interior Architecture—where vision shapes spaces To label The Childs Dreyfus Group (CDG) as simply an architectural or interior design firm understates its expertise. With deep roots in model home merchandising and experiential staging, CDG has helped shape the evolution of interior architecture […]
The Raye by Vermella in New Brunswick
Real Estate NJ | June 25, 2025 The article from Real Estate NJ discusses how the Urban Land Institute’s (ULI) UrbanPlan program culminated in site tours for high school students from East Brunswick and East Orange. Russo Development hosted 50 students from East Brunswick High School on June 5, 2025, providing behind-the-scenes tours of The […]
The Raye – New Brunswick, NJ City of New Brunswick
City of New Brunswick, NJ | June 16, 2025 On June 5, 2025, Mayor Jim Cahill engaged with high school students and key stakeholders, including Russo Development and Raye by Vermella, to discuss the ongoing redevelopment of the former Sears site on Route 1. The session highlighted the importance of collaboration among developers, city officials, […]
Designing for the Future: Wellness and Sustainability in Urban Multifamily Living
At The Childs Dreyfus Group (CDG), we’ve been at the forefront of interior architecture for over 60 years, crafting spaces that not only reflect aesthetic excellence but also promote holistic well-being and environmental responsibility. As urban centers like Chicago, New York, and New Jersey continue to evolve, and emerging markets such as Atlanta, Dallas, and […]
5 Design Strategies That Maximize ROI for Aging-Forward Urban Communities
5 Design Strategies That Maximize ROI for Aging-Forward Urban Communities 1. Elegant, Accessible Design That Appeals Across Generations Accessibility doesn’t have to mean clinical or institutional. Our designs at CDG incorporate universal design principles that meet ADA compliance subtly and beautifully, enhancing value for all residents, not just seniors. Developer Value: • Broadens target audience […]
JCM Living has officially broken ground on Rosera Wesmont
Multi Housing News | May 17, 2025 JCM Living has officially broken ground on Rosera Wesmont, a 295-unit luxury multifamily community in Wood-Ridge, Bergen County, New Jersey. Designed by Minno & Wasko Architects and under construction by Ingerman Construction, the development includes studios to three-bedroom layouts, approximately 30,000 sq ft of amenity space (including a […]
Bergen County’s new 295-unit Rosera Wesmont in Wood-Ridge to welcome tenants in early 2024
ROI New Jersey | May 13, 2025 Rosera Wesmont is a new 295-unit Class A apartment community within the 150-acre Wesmont Station redevelopment, a former WWII aircraft plant site. The project, designed by Minno & Wasko Architects with interior design by The Childs Dreyfus Group, features upscale amenities such as a 13,000 sq ft pool […]